F**ligan Promo | Billboard | Initial Thoughts

I have been deciding on what information to display within the posters. Considerations have been based on context and form of the poster. Looking at how much time people have to spend reading it, dictating how much information is shown. 

I have been choosing elements from the actual publication, so there is some analysis of form and layout of the within chosen quotes, and which fit best within the size/format of the posters/ads.

The above examples have become too simple. It would be too much of a teaser when the adverts would only last for a week before the actual publication is released.

The above example is possibly not associated with football enough.

I would say the above image has too much to read on it. A billboard should be understood when driving past. It would take a good 15 - 20 seconds to understand the billboard on this scale.

The above example works the best. It has the element of football in there. The swear symbols lead you to understand the bad language link, all these adding to the understanding of what is being given out free with the Observer.

I like the format of the above example. It puts across the aggressive dialogue as well as giving the viewer something to read. This could be built on for the in carriage underground ad. 

It could be an idea to extract all the pull quotes from the publication and lay them out in poster format.