F**ligan | Muting The Ident

The crit made me aware that the hooligan ident doesn't need sound. There was practical and conceptual reasons. In an office environment you don't want aggressive swearing coming from the speakers and also most people don't have the volume on.

Also within the printed publication i have worked with type and minimal image to communicate aggression. This is how i themed the ident. In this case the ident communicated enough anger through video alone.