Hot off the press | F**ligan Printing

On a previous post you will see a failed attempt to print onto newsprint, through a laser. With the help of Mike (computer tech) and an old, dusty B&W, i was able to get the publication production in order.

Te key was in the feeding and manual duplex. Heres a few snap shots of the first few. Hot off the press!

Billboard Idea

I liked how 'the b***tiful game' represented the both the football and violance aspect. I had a quick test to see what else i could come up with. I have decided to go with this. Its even shorter, which means it can be understood quicker on a billboard.



Some of the others were

A P*ssi*n*te G*me
Th* Engl*sh Dis*ase
H*w D* Y*u Get Y*ur Kicks?
Wh*n's Ki*k *ff?
T*ckling Th* Engl*sh Dis*ase
P*ying Th* P*nalty
F*ul Pl*y

F**ligan Promo | Billboard | Initial Thoughts

I have been deciding on what information to display within the posters. Considerations have been based on context and form of the poster. Looking at how much time people have to spend reading it, dictating how much information is shown. 

I have been choosing elements from the actual publication, so there is some analysis of form and layout of the within chosen quotes, and which fit best within the size/format of the posters/ads.

The above examples have become too simple. It would be too much of a teaser when the adverts would only last for a week before the actual publication is released.

The above example is possibly not associated with football enough.

I would say the above image has too much to read on it. A billboard should be understood when driving past. It would take a good 15 - 20 seconds to understand the billboard on this scale.

The above example works the best. It has the element of football in there. The swear symbols lead you to understand the bad language link, all these adding to the understanding of what is being given out free with the Observer.

I like the format of the above example. It puts across the aggressive dialogue as well as giving the viewer something to read. This could be built on for the in carriage underground ad. 

It could be an idea to extract all the pull quotes from the publication and lay them out in poster format.

Digital version of F**ligan Publication | Issuu

Ad Sizes | Promoting F**ligan

I have been browsing the internet for sizes to work to for the poster campaign. With this i had a browse through a few past issues of The Guardian to get some specific sizes.






Here are the sizes im going with

Bus Stop - 66cm x 97cm
Billboard Standard - 48 x 14
Subway Carridge ad - Ratio 1:2.5
Web ad Standard
Newspaper ads - 28.5cm x 24.5cm // 14cm x 22.2cm

F**ligan | Muting The Ident

The crit made me aware that the hooligan ident doesn't need sound. There was practical and conceptual reasons. In an office environment you don't want aggressive swearing coming from the speakers and also most people don't have the volume on.

Also within the printed publication i have worked with type and minimal image to communicate aggression. This is how i themed the ident. In this case the ident communicated enough anger through video alone. 

Final Crit | Assess F**ligan

The crit focus today was on the F**ligan publication. What needs doing to the publication and where to take it, were the main talking points. Suggestion points,

• Use for a newspaper
• Promoting of the publication
• Can it be given out at football matches?
• How does the guardian sell/advertise a publication?
• Drop the sound on the ident/ web ad.
• What is within the publication that can used to promote it?

The main focus to take forward is the pace of the publication final and also its promotional. With that i need to look at the ways in which a newspaper would promote an up-coming feature. I have the web ad already, its the print promotion i need to focus on.

There are elements within the publication already that could adapt. These being the pull-quotes, the symbol use and also the stock its printed on. 

The other consideration is audiance interactivity within context. A bus stop poster will have more information than a billboard. Likewise a metro platform ad will have less info than inside the train. 

First Draft | What needs changing?

For the crit tomorrow i aimed to get a first draft ready, so people could give feedback on how the publication was working as a whole, rather than individual pages. On first look there seems to be a good balance with image and type. I wanted the publication to be type driven, but the images aided the concept and writing, when the type was not enough.

The first draft still needs work on some of the pages, but now i can understand how the publication is working as a finished piece to look through. Most changes are grammar, others are obvious. 

Below is the centre spread which still need developing. There are 30,000 O's representing the crowd, with a typical 400 police represented by the strikethrough. These figures are based on a typical high risk game. 

I want the viewer to understand the centre spreads through the one image as much as possible, without reading the caption. I will experiment with ways of blocking out, to make type. I need to investigate what the copy should say.

The crit will help decide whether i have chosen the right spread tomorrow. Not sure if this works the best. 

I need to watch out for how parts cross over two pages. Below you get very small breaks in the text. With kerning this could be avoided.

Interview | Nick Lawson

In the last blog post i was interested in having the balance between type and image. This has lead to the interview with Nick Lawson being type based.

The main focus for this spread was for it to be neutral. Showing the text is neither hooligan or police.

I wanted to keep the text justified with minimal gaps. Below shows some of the ideas used to resolve the legibility and navigation to aid this.








Below shows how the experimental approach of producing pages and pages within a new document. The spread became much more conceptual. The 30'000 'O's represent the fans and the strike-through represents the 400 police/stewarding for the event. I like the idea that the strikethrough could spell what it is representing. For example, police.

Image | Typography | Relationship between

Some of the image research has got me thinking about the publication as a whole, rather than trying to consider each page as a single piece. My direction should take the reader through type based, image based and type and image based pages.

Now i have introduced image it has accented some of the titles i have been working with. It has given clarity to the article where in some cases type has struggled to communicate on its own.

Below are the examples i have started to use image within. With these spreads i was trying to show the police coming down on the hooligan figure. I have tried to get the image to relate to the text in this way.

Image selection | Quality of finish

Initially i wanted to create a publication using only type. If i had the time to create hand-made-type headlines, then it would break up the copy. However with the limited time available, i have made the decision to use images.

I like the idea of the image communicating the aggressive nature through the light and dark shapes, within the image, rather than being a high quality representation of an actual scene. This way it doesnt deter from the type research and analysis, but instead, supports it.

Below is some testing. I have been looking at which will work best for screen print production, but also representing the aggressive lines.











I'm going to develop the bitmap line setting. It gives me the importance of the shapes rather than looking like a bad image.

Ideas on production | progress

I have today been referencing the 'What Is Publication Design' which has given me a few thoughts in terms of layout.

These images of Vince Frost's design for the D&AD magazine remided me of how the cover could potentially fold. This would focus people into my title on first look, then have the rest to lead them into the copy.


The hierarchy of text here is spot on, something i am still aiming towards. I need to consider which quotes really capture the texts, rather than just picking out the best ones. The bold arrows keep the reader orientated. I need to consider what mark i could use to keep the reading order within a page which will potentially be chaotic.

Even though the book below is based on gangster, the clean layout of the book is not being as obvious i have in terms of creating an aggressive layout. This could be something to consider with my layout. I should start to think about what the other elements of the pages are saying. The concept of swear symbols is bold in itself so i should consider not trying to say everything twice. There is a balance which i am still working towards.





OOOOps!
I always want to get the best out of the college facilities, but this time i went to far. Newsprint through a lazer printer! Here are the results. I like the damaged nature, but if the finish quality is damaged then the layout needs to be uniform, otherwise the whole thing will become too much of a statement about aggressiveness and not enough about readability.