Five-Per-Day

The beginning of the week saw me working on the layouts for the five a day publication. Some of the thoughts that have gone into the layout have been,

• Making each recipe interesting
• To allow for white space, to let the pages breathe (this added to the less lecturing concept)
• Wide margins allowing people to handle when referencing through the cooking process
  

Some of the decisions made have been to keep three recipes across the double page spread and also not to have anything within a column. The column has connotations that link to newspapers. This being something formal, opinionated and serious.

5-a-day

I have decided to do a brief that is aimed at promoting the 5-a-day. This was inspired by the the use of the 5-a-day typeface i have produced. The type is full of character, this will be added to with copy that is informative and humorous whilst still supporting the 5-a-day guideline. I have started by spelling out some of the words associated with the preparation and cooking.







And a few poems that are going to be built on.



If this idea is going to work then it will need to involve fruit. It will potentially be the same idea, but with fruit. Simple.