lowercase PEA

UPPERCASE NOODLE

UPPERCASE 5-A-DAY

the 5-a-day

I spent yesterday cutting up a whole range of veg to put in the 5-a-day type. This will be used again for the editorial within a nutrition publication.

Here we go.








They all ended up in my Corn Beef Hash for tea.

Type 2: Noodles

BY HEK, these were hard to work with.

I have chosen to make only capitals as they would be used as paragraph starters. This all adds to the editorial spreads it would potentially be used in. I wanted to keep the noodles quite uniform, but in most cases the noodle had its idea of where it wanted to go. However, this does add to the character of the letter by giving it a less linear and strict appearance. Something that i am not trying to achieve when making the nutrition information less lecturing.

Here are the results of today, i produced the uppercase A-Z.

More peas please.

This brief aims at making the information supplied by health organizations much more interesting. For this i am producing a series of food alphabets that would potentially be used as display typefaces in an editorial spread. The idea is to make the nutrition handouts, less lecturing.

I have begun on peas, a simple choice but a hard medium to work with. I am choosing to work with times as it comes across as an educational typeface, however when made with peas it has the edge taken off it. If i was to use a rounded or sans serif font then it would all become too jokey.

Here is what i spent last night and this morning doing. The lowercase.









The next stage is finalising the lowercase, then its the uppercase and numbers.