Wednesday, April 1, 2009

5-a-day

I have decided to do a brief that is aimed at promoting the 5-a-day. This was inspired by the the use of the 5-a-day typeface i have produced. The type is full of character, this will be added to with copy that is informative and humorous whilst still supporting the 5-a-day guideline. I have started by spelling out some of the words associated with the preparation and cooking.







And a few poems that are going to be built on.



If this idea is going to work then it will need to involve fruit. It will potentially be the same idea, but with fruit. Simple.

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