After working on some initial ideas for the advert i decided i am going to put it on hold until i am entirely sure what my publication will be. The idea was based on taking the symbols from the publication and representing them using video. It is not nessaserily type in moition, more type as motion. This could be extended upon by the video showing all of the symbols i have been working with.
The music and video really slow the whole thing down, to me this is getting the viewer to properly engage with the advert and take it seriously. I will experiment with some punk/anarchy music but i think this will be too jokey and encouraging of the video footage i am using.
My design practice is about developing work using only type and not image. In this case i think the video becomes the type.
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