E Numbers: Looking for context

After reviewing yesterday the first thing i wanted to sort out was places in which the micro-site and the printed catalogue could fit. I decided my main target audience would be parents, apart from that it is difficult, especially with food to determine who would be interested in finding out what e number are and how they can affect you. Here are some of the potential contexts for the outcome,

Kids Health is an online resourse for parents to inform themselves about nutrition.

Website

Department of health, a government driven site.

Website

Another relevant one would also be the NHS.


If i am to produce a microsite then there needs to be something on the homepage of the site that will encourage people to click onto the link. This will act in the same way as the poster, however the scale is massively different. This could be something produced in flash to attract peoples attention.