I had managed to get some wool posted over from Keswick, little did i know most of the sheep are black. Before anyone decides to call me a 'sheepist' i though it would be more recognizable to people when in the white/dirty cream. Anyway i had the idea to photograph the wool from above. The one below is the most successful, this is the angle i will pursue, but with white/dirty cream wool.
After a couple of shots i realized the off-putting, shocking nature was not being communicated at this angle. It was only when you get up close that you understand firstly what it is and secondly how dirty/shitty the wool is. When getting close up you start to understand the nature of what is being presented, it has the negativity am after.
This has set me back, but it part of the testing process that i need to go through. The main points of focus need to be,
how does it fit within the context of a billboard?
will it arouse interest?
does it communicate dirty, mucky filth, shit?
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